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Drama ie perceived evildoers trumps everything else in how emotion plays a large if not basic part in what we "choose" or are persuaded to believe.

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Selecting a president is an emotional matter for most people.

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usually an oversimplified choice?

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Very much so, it is said they seek a father figure( mother figure?) I think we have a lot of over simplified voters, the orange man leads and they follow. They believe anything he says because he is a truth teller. He is dishonest above all else, yet they believe just the opposite.

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It seems bizzaro, doesn't it!

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Yes indeed, fear and hatred are the strongest human emotions. Politicians have always understood and exploited the basis of human emotions.

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sometimes indeed do! There times though when these work in synergy. Best to favour politicians who cater to the better angels of our nature

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