I tend to low-key disagree with some of your assessment. While I, personally, really relish detailed explanations, they fly like a lead balloon in campaign messaging. The undecided voters that they're trying to speak to largely do not have the time and patience for explainers. That "Trump sales tax" line is actually a pretty great way to…
I tend to low-key disagree with some of your assessment. While I, personally, really relish detailed explanations, they fly like a lead balloon in campaign messaging. The undecided voters that they're trying to speak to largely do not have the time and patience for explainers. That "Trump sales tax" line is actually a pretty great way to put the concept in the sharpest packaging possible and aim it like a dart at the opposition balloon.
For those of us who do like explainers, the material is out there and we actually do tend to find it. And I know so well the feeling of learning really great things about our administration and thinking, "why can't we broadcast this to EVERY HOME IN AMERICA??" I'd love to see the (knock on wood) Harris administration get creative with their off-season messaging. Daily video pod press releases, maybe? But for the next week: all campaign, no explain.
I tend to low-key disagree with some of your assessment. While I, personally, really relish detailed explanations, they fly like a lead balloon in campaign messaging. The undecided voters that they're trying to speak to largely do not have the time and patience for explainers. That "Trump sales tax" line is actually a pretty great way to put the concept in the sharpest packaging possible and aim it like a dart at the opposition balloon.
For those of us who do like explainers, the material is out there and we actually do tend to find it. And I know so well the feeling of learning really great things about our administration and thinking, "why can't we broadcast this to EVERY HOME IN AMERICA??" I'd love to see the (knock on wood) Harris administration get creative with their off-season messaging. Daily video pod press releases, maybe? But for the next week: all campaign, no explain.