Great ad campaign & ended up being culturally co-opted to mean overcoming tough times. Have used it more than once myself in that regard & most folks know exactly what you mean!
It was a great ad campaign. My father worked in industrial advertising for which the aim was (as he put it) to "sell the benefits". He complained that TV gave advertising a bad name. I bristle at ads that treat me as a fool or lie by implication; especially political ones where they lie straight out (which even large companies cannot do with complete impunity). I believe in a robust enterprise sector, where appropriate, AND a robust public sector, where appropriate. I believe in fair trade and a "square deal", and penalties for substantial cheating. I want to err on the side of free speech, but hate substantial. provable lies, and note as in war, COVID, and racism (among other things) lies can kill.
Timex - "the watch that takes a licking and keeps on ticking."
Great ad campaign & ended up being culturally co-opted to mean overcoming tough times. Have used it more than once myself in that regard & most folks know exactly what you mean!
It was a great ad campaign. My father worked in industrial advertising for which the aim was (as he put it) to "sell the benefits". He complained that TV gave advertising a bad name. I bristle at ads that treat me as a fool or lie by implication; especially political ones where they lie straight out (which even large companies cannot do with complete impunity). I believe in a robust enterprise sector, where appropriate, AND a robust public sector, where appropriate. I believe in fair trade and a "square deal", and penalties for substantial cheating. I want to err on the side of free speech, but hate substantial. provable lies, and note as in war, COVID, and racism (among other things) lies can kill.
Mine was discounted, but a bargain at a substantially higher price. I put a nicer watch band on it out of vanity and having a large wrist.