This has been true for the 50 years I have been involved in politics. Back when I worked in the California legislature running campaigns, postcards would be used as a community organizing tool. Organizations that supported a candidate would be asked to get their members to commit to sending personally signed postcards for the candidate t…
This has been true for the 50 years I have been involved in politics. Back when I worked in the California legislature running campaigns, postcards would be used as a community organizing tool. Organizations that supported a candidate would be asked to get their members to commit to sending personally signed postcards for the candidate to at least 10 friends, because it was known that a postcard was 80% more likely to be read and not thrown away as compared with the typical political mailers that flood my mailbox these days and go straight into the blue barrel.
This has been true for the 50 years I have been involved in politics. Back when I worked in the California legislature running campaigns, postcards would be used as a community organizing tool. Organizations that supported a candidate would be asked to get their members to commit to sending personally signed postcards for the candidate to at least 10 friends, because it was known that a postcard was 80% more likely to be read and not thrown away as compared with the typical political mailers that flood my mailbox these days and go straight into the blue barrel.