“To rally the growing number of voters who do not consume news through traditional media, the campaign is trying to reach them on social media, with videos from influencers and even those with smaller followings.
During a stop in North Carolina this month, Mr. Biden made an hourlong visit to the home of a supporter who had his student loa…
“To rally the growing number of voters who do not consume news through traditional media, the campaign is trying to reach them on social media, with videos from influencers and even those with smaller followings.
During a stop in North Carolina this month, Mr. Biden made an hourlong visit to the home of a supporter who had his student loans canceled through a federal program. The man’s son later posted a video of Mr. Biden’s visit on TikTok, which drew millions of views — a template for how the campaign hopes to reach voters in new ways.”
“To rally the growing number of voters who do not consume news through traditional media, the campaign is trying to reach them on social media, with videos from influencers and even those with smaller followings.
During a stop in North Carolina this month, Mr. Biden made an hourlong visit to the home of a supporter who had his student loans canceled through a federal program. The man’s son later posted a video of Mr. Biden’s visit on TikTok, which drew millions of views — a template for how the campaign hopes to reach voters in new ways.”
https://www.nytimes.com/2024/01/29/us/politics/biden-trump-election-taylor-swift.html?unlocked_article_code=1.R00.pyur.oEZUGXaCSbdu&bgrp=a&smid=url-share