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Democratic messaging also fails because it's poorly crafted. Messages need to stick. Compare "tax and spend" and "Make America Great Again" with its MAGA acronym and American flags, and "shining city on a hill" to "Build Back Better." The latter includes the word "back." It's not even forward-moving, and repeats three "b's" that take a bumpy ride before it rolls out of your mouth. Democrats are the party of democracy. We stand for one person, one vote. We create opportunity. We are building the future. Is there anyone driving Democratic messaging at all levels of government?

Another high-impact Republican strategy -- a form of misinformation really -- is blaming Democrats for Republican bad behavior that is either planned or underway. "Stop the steal" is an effective example of this. Democrats need to name Republican misbehavior. They've even stolen our momentum on education by making so much noise about CRT and parental rights to influence what their children are learning instead of teaching the truth, because the truth sets you free. We have no unified arguments to their banning books and censoring teachers instead of supporting them?

And then there's the matter of charisma. We need to promote more candidates who are orators like Raphael Warnock.

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This is the comment of the day! The Democrats' messaging, especially in this era of colliding tsunamis of instant communication, undermines achievements and keeps the party perpetually on the defensive.

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