Medium. Faux news won't carry it. What do our friends who are Republican voters read, listen to, watch? My "former-guy" supporting brothers watch The Voice (which often features an Ubrelvy commercial that my daughter does the voice over for). Once we know the medium (commercial), we can fit content to match. In this case a comercial without the brashness of The Lincoln Project. More an entertaining "Guess What?!". Fern McBride recently talked in these HCR comment pages about the idea of "Truth Spots": "I’m imagining clever, sharp and striking 1 minute pieces for tv, cable and social media - stylish, memorable and to the point. These ‘Nothing but the Truth’ spots need a hook as 60 Minutes has with the stopwatch - maybe a bell ringing..." maybe with actors and musicians those Republican voters admire?
Superb Question Ellie! Answer may not be so much in the messaging as the
Medium. Faux news won't carry it. What do our friends who are Republican voters read, listen to, watch? My "former-guy" supporting brothers watch The Voice (which often features an Ubrelvy commercial that my daughter does the voice over for). Once we know the medium (commercial), we can fit content to match. In this case a comercial without the brashness of The Lincoln Project. More an entertaining "Guess What?!". Fern McBride recently talked in these HCR comment pages about the idea of "Truth Spots": "I’m imagining clever, sharp and striking 1 minute pieces for tv, cable and social media - stylish, memorable and to the point. These ‘Nothing but the Truth’ spots need a hook as 60 Minutes has with the stopwatch - maybe a bell ringing..." maybe with actors and musicians those Republican voters admire?
'Truth Spots' repeated over and over and over and over...(just like FG's lies were repeated over and over).
Yes!