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Not only do companies face losing customers, they are are realizing they can't attract the best talent to backwoods Southern states. My guess is this is the biggest reason for the change in the public-facing messaging in the face of clearly unAmercian lawmaking.

Which of course doesn't mean they won't try to grease the skids on the sly. It's just getting less easy for them to do.

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I won’t even fly below the MasonDixon line. Just changing planes in their airports is stultifying.

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As long as Georgia remains controlled by its current government, I will never fly on an airline that includes Atlanta as a stop.

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Yes, but most will follow their own economic interest in the consumer.

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